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Trade Marketing Manager

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Sales
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Germany
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RB is different: ‘good enough’ isn’t good enough here.

RB is the world's leading consumer health and hygiene company, We work with the best people to challenge conventional thinking and keep giving people innovative solutions for healthier lives and happier homes, through our brands like Nurofen, Dobendan, Durex, Scholl, Finish and Vanish.
 
A fantastic opportunity for a Trade Marketing Manager to join RB's Health Business Unit.


As a Trade Marketing Manager, you are an important interface between Sales and
Marketing in the DACH Sales team. You create best-in-class 4P activation across all
channels and customers for your respective brand(s).
You strengthen business plans and ensure best-in-class execution by interlinking Marketing
and Sales activities.



As an integral member of an experienced and dynamic team, you will:


Create best-in-class 4P activation to overdrive category growth 

  • (Co-) Define category 4P strategy and activation plans
  • (Co-) Develop, implement and track LSMs (Local Success Models) and scorecards for your respective brand(s)
  • (Co-) Develop, deploy and track best-in-class “Ready-to-go” conceptual sells for all NPD/EPD and BDIs (pricing /sizing, national /tailor-made promotions,etc.)
  • Analyse the market landscape, check for opportunities /risks and develop action plans

Strengthen business plans and execution by integrating Marketing and Sales
  • Support the Senior Trade Marketing Manager in cross-functional core teams
  • Close cooperation with Marketing to ensure launch records and relevant data are in time and complete with all Sales relevant elements; involve relevant Sales representative where appropriate prior to the approval of the launch record in the Decision Meeting; lead and coordinate account pilots where relevant
  • Develop /push Channel /Account specific activation programs
  • Close collaboration with Key Account Manager to understand, drive and ultimately lead in-store innovation to win at POS
  • Drive business plans together with the Key Account; focusing on launches and /or closing LSM gaps; facilitate the delivery of category and brand objectives in all chains and with all customers


Is this you?

  • Minimum bachelor’s degree in Business Administration or Economics with focus on Sales & Marketing or similar qualification
  • Minimum 2 years of functional experience in either Trade Marketing, Category Management or Brand Management
  • Good Key Account Management experience with a successful track record
  • Strong 4P knowledge and proven practice
  • Strong Consumer Marketing or Trade Marketing knowledge
  • FMCG Background
  • Excel, PowerPoint and Nielsen Answers (or equivalent) on very advanced level
  • Analytical skills & strategic thinking
  • Strong communicator capable of building strong working relationships
  • Living of our core values: achievement, entrepreneurship, ownership, partnership and
  • responsibility
  • English – fluent
  • International mobility
  • German – fluent


In return, RB offers very competitive salaries with excellent benefits and the chance to progress your career within a truly global organisation.

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Jennifer Kolar referred the Human Resources Manager (Manufacturing) position. 3 days ago
Lucia Galeano referred the Junior Brand Manager Health position. Wed 14 Aug 12:26
Neelesh Balakrishnan referred the Junior Brand Manager Health position. Tue 06 Aug 15:06
Neelesh Balakrishnan referred the Trade Marketing Manager position. Tue 06 Aug 15:05
Neelesh Balakrishnan referred the Business Analyst Retail (f/m/d) position. Tue 06 Aug 15:04

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