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Senior Digital Marketing Manager

Hong Kong
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Key Responsibilities

  • Partner with agencies to develop digital activation plans integrated with brand plans, recommend digital media mix based on insights and benchmark industry best practices
  • Develop paid search/SEM tactics to ensure SOV/ranking of brand keywords and golden/strategic keywords and identify content gaps to improve quality content score 
  • Lead and work with social agencies to develop monthly social calendar for all RB and Mead Johnson Nutrition brands FB page; supervise community management and always-on content with flawless execution (quality output on time and on budget)
  • Work with media and digital agencies to explore innovative digital programs for pilot test and learn.  Set the right KPI, conduct analytics on media effectiveness and ROI
  • Manage Enfa and Enfinitas brand website content leveraging global, regional assets and develop local content as needed.  Optimize website content to drive SOV/ranking in organic search 
  • Able to penetrate into social and digital trends/technologies and come up with POV on the strengths and weaknesses of various digital platforms
  • Partner with Facebook and Google measurement resources to define learning plan for paid content effectiveness in terms of message recall, brand uplift and recommendations
  • Responsible for digital ANP budget planning, spending and executions.  Ensure spending within budget and drive effective ROI 
  • Supervise Marketing Executive and related parties on digital communications materials development.  Ensure PO and vendor code creation meet with internal compliance standards

Qualifications and Skills

  • Bachelor’s degree holder in Business Administration or related discipline
  • Minimum 8 years of experience managing social media/digital activation, search and online marketing
  • Proven track record of leading successful digital campaign launches, strategies and plan
  • Ability to perform analytics and testing/reports to come up with fact-based recommendations
  • Strong interpersonal skills, creative minded with great attention to details
  • Agency communications and project management skills
  • Proficiency in MS Excel, PowerPoints, Word
  • Good command of English and Chinese 

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