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Senior Brand Manager

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Marketing
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Role
Job Title:
Senior Brand Manager
Reports to:
Head of marketing, China healthcare IMEX
Location:
Beijing


SUMMARY

This position is responsible for RB China Healthcare brand management for existing business. This position will be based in Beijing.
 
SCOPE/ DIMENSIONS OF ROLE

This senior brand manager will be responsible for brand management of RB healthcare brand in China including annual growth strategy of the brand to deliver yearly topline/bottle line business objectives.
 
 
RESPONSIBILITIES/ACCOUNTABILITIES
  • This position is responsible for well-known OTC (Over the counter) brand in China:
  • Brand growth strategy development
  • Key drivers identification for the growth and action plan to deliver topline/bottle line business objectives
  • Category trend analysis
  • Consumer/shopper insight exploration
  • Communication plan to consumer including, TV commercial development and others.
  • Activation plan in brick/mortar and EC channel and Annual activation calendar development
  • New product launch plan
  • Connection with global team


KEY CHALLENGES
Responding to requests for delivering business objective and brand communication objective given the local regulatory environment and constraint on resources.
 


PROFESSIONAL QUALIFICATIONS
  • 5 years or above experience in marketing. Must be able to demonstrate outstanding developed skills and potential in brand management within Healthcare or FMCG industry.
  •  Experience in consumer understanding in OTC/ healthcare related for existing business and proven record in managing complex business situation and commitment to deliver the business solution.
  •  Experience in management of new product launch and familiar the communication/activation skill in both brick/mortar and E commerce channels.
  •  Educated to minimum bachelor degree level or above in a business related major - from a recognised University
  • Good English in verbal and written.
 
SKILLS AND COMPETENCIES
This Role Profile must be read in conjunction with the relevant competency profile on the Biz
 
 
PERSONAL PROFILE

In Return RB offer very competitive salaries with excellent benefits and the chance to progress your career within a truly Global organisation.


 

RB is different: ‘good enough’ isn’t good enough here.

RB is the world's leading consumer health and hygiene company, We work with the best people to challenge conventional thinking and keep giving people innovative solutions for healthier lives and happier homes, through our brands like Nurofen, Strepsils, Mucinex, Dettol, Lysol, Finish and Vanish. 





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