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RB is different: ‘good enough’ isn’t good enough here.
 
RB is the world's leading consumer health and hygiene company, we work with the best people to challenge conventional thinking and keep giving people innovative solutions for healthier lives and happier homes, through our brands like Nurofen, Strepsils, Mucinex, Dettol, Lysol, Finish and Vanish
 
Key responsibilities:
 
  • Manage total Brand Marketing & activations
  • Revolutionize BTL activities to a MEGA full year activation
  • Work with Brand team to make seasonal campaigns holistic ongoing
  • Build strong regional relationships with KOLs / Ministries
  • Identify long-term endorsement bodies and build partnerships
  • Work with Legal / Regulatory to ensure contracts are in place
  • Coordinate with stakeholders to ensure timely payments and smooth running of all programs
  • Update organization monthly on the progress of the Brand activities
  • To develop, recommend and lead the execution of local marketing plans for assigned brands and manage the effective deployment of the marketing budget
  • To contribute to the development of category strategies
  • To initiate and manage market research projects to deliver powerful consumer and customer insights as the basis for long term brand growth. Develop these insights into achievable plans
  • In close co-operation with the Sales function and Trade Marketing, identify trade needs/ opportunities, developing pricing and distribution strategies and trade promotions for assigned brands
  • Day to day management and coaching of the Assistant Brand Manager(s)
Is this you?
 
  • Min 5 Years marketing experience, must be able to demonstrate outstanding marketing skills and potential, developed within an FMCG environment
  • Educated to minimum bachelor’s degree level in a business related subject - from a recognized University
  • Strong leadership – Keywords à Passion & Ambition
  • Flexible
  • Ambitious
  • Manage stakeholders – Upwards / Downwards / External (this will only be possible if he has worked in a similar role)
  • People’s person
  • Strong sense of urgency and achievement
  • Resilient and able to respond under pressure

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