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Senior Brand Manager

📁
Marketing
💼
Malaysia
Thanks for your interest in the Senior Brand Manager position. Unfortunately this position has been closed but you can search our 434 open jobs by clicking here.

This role is responsible to

  • Support marketing plans & manage marketing budgets for a given brand within category to deliver net revenue, gross margin, market share and profit targets within timescales and budget as approved by local leadership team.
  • Regularly track brand performance against KPI’s i.e. market performance, sales, budget tracking.
  • Develop and execute annual marketing plan activities, including local media strategy / plans for a given brand within a category, responsible for ensuring successful implementation of the plan.
  • In close co-operation with the Trade Marketing function, identify trade needs / opportunities, develop pricing and distribution strategies in line with trade promotions for brands.
  • Support the execution of product launches agreed by Area/Region; Contribute to innovation by delivering product development programs to further margin growth.
  • Support implementation of portfolio strategy in conjunction with global category and area innovation to support overall business strategy, short / medium term.
  • Manage development and activation of local brands. 
  • Support market copy strategy for brand and ensure adaption possible for category across area.
  • Partner with media / consumer and market insights to implement media strategy and plans.
  • Leads key innovation projects (NPD) on the brand which require multiple stakeholder management and understanding of process structures.

Is this You?

  • Have a proven track record in Marketing must be able to demonstrate outstanding marketing skills and potential
  • Have at least 4-5 Years marketing experience, developed within an FMCG or Healthcare environment.
  • Obtained a minimum university education (to Bachelors level) in a commercial subject
  • Proficient in Microsoft Words, Excel and Powerpoint
  • Tenacious and resilient, driven to achieve even when faced with obstacles
  • Highly analytical, financial skills, P&L understanding
  • Fluent in English with at least one other language preferred
  • Willing to relocate internationally to pursue career opportunities


In Return RB offer very competitive salaries with excellent benefits and the chance to progress your career within a truly Global organisation.


 

RB is different: ‘good enough’ isn’t good enough here.

RB is the world's leading consumer health and hygiene company, We work with the best people to challenge conventional thinking and keep giving people innovative solutions for healthier lives and happier homes, through our brands like Nurofen, Strepsils, Mucinex, Dettol, Lysol, Finish and Vanish. 



Apply Now for a chance to really change the game!

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