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Senior Brand Manager

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Marketing
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Hong Kong
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This role is responsible driving growth of your assigned brand or group of brands in your market by leading the execution of the brand marketing for a brand in line with country commercial strategy as set by the Area. As a member the IMEX marketing team, you will be given extensive and diverse responsibilities across the marketing mix and will play a key role in driving the execution of the brand strategy in your market.

 

Key Responsibilities

  • Responsible for the achievement of financial and market share targets for a brand or group of brands in the market within timescale and budgets as approved by the Area team
  • Responsible for marketing for a brand or group of brands in the market with responsibility for activation excellence of Cluster Powerbrand plans.
  • Works across functions including Area, supply, sales and finance to develop and execute successful commercial plans in order to  deliver financial and share plans and targets
  • Manages initiative development and activation of any local brands in the portfolio including development of new products, consumer and shopper communications
  • Generates and proposes business development initiatives (BDIs) for the brand(s) based on consumer, shopper and market understanding.
  • Supports the Trade marketing team as required in the implementation of the store-format activation plans or optimizing product assortment and promotional strategy. 
  • Provide monthly updates to business review and monitor market performance, responsible for successful implementation of Brand plans as per business review and Business plan
  • Supports the Sales team in creating customer presentations and meeting customer requirements.

Qualifications and Skills 

  • Educated to minimum bachelor’s degree level in a commercial subject
  • Proven track record in Marketing must be able to demonstrate outstanding marketing skills and potential
  • Additional functional experience, preferably in Sales and/or Trade Marketing is an advantage
  • Must be proficient in Microsoft Words, Excel and Powerpoint
  • The business language in RB is English, therefore fluency in this language is essential. Fluency in other languages(s) is advantageous

About you 

  • Results oriented, entrepreneurial and self-motivating.
  • Demonstrated creativity and innovation
  • You’ll demonstrate financial and commercial acumen and understanding of business issues/opportunities
  • Capable of building strong working relationships & influencing and engaging both internal and external stakeholders
  • Must have proven ability to be flexible, multi task and drive key projects in a fast paced, high demand environment
  • Tenacious and resilient, driven to achieve even when faced with obstacles
  • Must possess a can-do attitude and take initiative to handle and resolve issues independently and quickly when faced with obstacles
  • Problem solving and decision making skills, with an ability to think outside the box
  • Willing to relocate internationally to pursue career opportunities

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