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E-Commerce Digital Marketing & Content Specialist - Hygiene Home Business Unit

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E-Commerce Digital Marketing & Content Specialist - Hygiene Home Business Unit

RB is different: ‘good enough’ isn’t good enough here.


RB is the world's leading consumer health and hygiene company, we work with the best people to challenge conventional thinking and keep giving people innovative solutions for healthier lives and happier homes, through our brands like Nurofen, Strepsils, Mucinex, Dettol, Lysol, Finish and Vanish.


A fantastic opportunity for an E-Commerce Digital Marketing & Content Specialist to join our team


As an E-Commerce Digital Marketing & Content Specialist, you will:


  • Managing brands‘ e-commerce looks via creating the best content
  • Creating and maintaining brands‘ e-commerce perceptions
  • Working close with brand teams to direct the voice of brands at e-commerce portals.
  • Good understanding of consumers & making plans accordingly.
  • Regular tracking of in-market activities, spotting areas of needs and capacity to develop interventions
  • Full responsibility on given projects, from planning to execution to tracking outlook
  • Leading digital transformation for E-Commerce
  • Nielsen tracking for market share and e-commerce analytics
  • Close work with e-tailers to create strategic in-platform usage and digital partnerships, also to organize workshops with e-commerce & marketing teams in order to build e-commerce strategy
  • Management of e-commerce media budget to ensure correct spending is made within ROI principles
  • E-commerce consumer funnel creation for each brand; evaluate performance and share learnings & insight, organize the next steps
  • Overall ownership of UV (Unique Visitors) and CVR (Conversion Rate) in the e-commerce formula
  • Creation of online-specific content to overdrive high-quality content in visuals, banners and SKU names
  • Partnership management with top platforms to overdrive visibility both in-site and off-site, work closely with sales team and attend meetings with counterparts in the platform
  • Competition analysis in customers to understand & improve our e-4P execution and communication
  • Clavis ownership for Amazon and Hepsiburada scores. Reporting & feedback to sales team

Is this you?

  • Bachelor’s degree
  • 2-3 years of E-commerce & marketing experience in FMCG industry
  • English Level – Fluent
  • Turkish level – Fluent
  • Experience in digital marketing & content


In return, RB offers very competitive salaries with excellent benefits and the chance to progress your career within a truly Global organization.


Apply Now for a chance to really change the game!

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