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Digital Marketing Executive

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Key Responsibilities

  • Coordinate with social agencies and technical solutions vendors on digital engagement game development and participate in UAT testing to ensure speed to market with quality output
  • Assist and coordinate with agencies in the marketing material development for digital/social activation including brand Website, Facebook, Instagram and WeChat
  • Assist and coordinate with media agency in the content development for 3rd party parenting pages and baby verticals including baby-kingdom, ohpama, and POPA channel
  • Follow up with agencies on KOL/iWOM program from logistics arrangement to content delivery with quality monitoring and reporting
  • Monitor Enfa and Enfinitas brand website traffic.  Timely web content update on new product launch, engagement events/promotions and medical marketing activities
  • Prepare regular reporting on the digital/social monitoring and media performance tracking. Consolidate data inputs from various agencies for post campaign analysis
  • PO and vendor code creation
  • Assist in ad-hoc duties as required

Qualifications and Skills

  • University Degree holder 
  • Minimum 2-3 year of working experience in social/digital marketing
  • Digital savvy, comfortable with technology; understanding of the Hong Kong social trends a plus
  • Proficiency in MS Excel, PowerPoint, Word
  • Good command of written & spoken English and Chinese 
  • Ability to multi-task; attentive to details with a proactive attitude and a good team player

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