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Consumer Relationship Marketing (CRM) Executive - Health

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Thanks for your interest in the Consumer Relationship Marketing (CRM) Executive - Health position. Unfortunately this position has been closed but you can search our 0 open jobs by clicking here.

This role is responsible to

  • Plan & execute marketing automation for CRM membership acquisition coming from online and offline channels. 

  • Track and analyze results of all Marketing/CRM/Digital campaigns executed to provide insights for business opportunities to drive new user conversions, retention sales and drive new acquisitions. 

  • Segment and optimize the database to maximize LTV of CRM members with advance customer segmentation and retention programs/activities for all RB brands across all channels, supporting marketing & sales activities. 

  • Initiate and implement new CRM enhancements and functions in Salesforce, Epsilon CDP and related systems to improve operation workflows and processes. 

  • Lead efforts to maintain and improve the accuracy of information in Salesforce, Epsilon CDP and related systems. Identify potential inaccurate information, determine causes and implement solutions. 

  • Prepare yearly budget for all data management & CRM systems enhancements/ maintenance and track actual spent vs budget for spend accuracy and next course of action to be taken.

  • Collaborate with internal teams and external agencies to develop CRM communications (EDM, SMS, Product Survey & Offline Detailers) for Marketing/CRM/Digital/E-commerce campaigns to ensure great user experience. Contribute to category marketing plans and category analysis. 

  • Conduct post-CRM communications analysis to review effectiveness for improvements and reinforce best practices in delivering positive members engagement both online and offline with mapping of customer journey. 

  • Seek Partnership with relevant brands to drive CRM engagements short terms and long terms. 

  • Monitor CRM trends/ initiatives and competitors’ best practices in CRM ecosystem.

Is this you? 

  • Have a minimum in 3 years of CRM Strategic and operational support, preferably with knowledge and experience in Salesforce.com, Epsilon CDP & Harmony and huge database management. 

  • Experienced in managing loyalty programs with vast consumer transactions in FMCG will be great advantage. 

  • Have a strong attention to details and history applying analytical and problem-solving skills in a fast-paced environment, setting priorities, planning and independently executing tasks in a structured manner. 

  • Has the ability to prioritize multiple tasks and develop strong interdepartmental and cross-functional working relationships within a collaborative team environment. 

  • Obtained a strong project management skills, Proficient in Microsoft Excel/Access, PowerPoint and Visio or Lucid Charts with strong written and verbal communication skills  

In Return RB offer very competitive salaries with excellent benefits and the chance to progress your career within a truly Global organisation.


RB is different: ‘good enough’ isn’t good enough here.

RB is the world's leading consumer health and hygiene company, We work with the best people to challenge conventional thinking and keep giving people innovative solutions for healthier lives and happier homes, through our brands like Nurofen, Strepsils, Mucinex, Dettol, Lysol, Finish and Vanish. 

Apply Now for a chance to really change the game!

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