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Consumer Acquisition Manager: Direct to Consumer

United Kingdom
Thanks for your interest in the Consumer Acquisition Manager: Direct to Consumer position. Unfortunately this position has been closed but you can search our 591 open jobs by clicking here.

A fantastic opportunity is available for an Consumer Acquisition Manager: Direct to Consumer to join our eCommerce team based in Hammersmith, London. 

Growth Hackers Wanted: Be instrumental in a digital revolution at one of the world’s mightiest challenger FMCG companies? We are looking for innovators with entrepreneurial mind-set to join a rapidly growing part of RB D2C Team. All eyes are on us as we internally disrupt the status quo to become more agile, test new concepts faster, validate business models quicker and accelerate our businesses. We try and test growth strategies through core competencies of acquisition, conversions and retention with data analytics. We are looking at smart ways to engage with consumers and create disruptive business models that can harness the power and might of RB.


About The Role:

RB is growing online through direct to consumer business models and adapting existing business models and brands for digital. Our team is based out of NJ and our role is to improve each brand in their D2C capability and growth. Ensuring the basic 3 pillars of acquisition, conversion and retention are fulfilled is at the heart of what we do.

The Consumer Acquisition Manager D2C must have a broad understanding and hands on capability of all channels including Paid Search, Social (Paid / Unpaid), SEO, Affiliates, Online marketing (campaigns, advertising, email) and Mobile (optimizing channels on Mobile).


The role involves having an entrepreneurial can-do spirit, data driven analytical thinking and a knack for solving tough problems. If you enjoy building new businesses and solving tough problems – you will love this role.

Core Responsabilities: 

Overview of activities to undertake directly or assist brand ecommerce teams with:


  • Implement the strategy across all paid channels: Paid Search, Affiliates, Social, Retargeting, Partners and Display with awareness of what typical strategies work well and why.
  • Champion SEO best practice collaborating cross-department to increase SEO rankings
  • Help set up day to day optimization and monitoring across all paid channels and markets including weekly reporting
  • Work with 3rd party agencies on campaign set up, optimization and reporting
  • Help produce clear and detailed reporting on channel/campaign/test performance analysis, leading to data driven decisions that drive business results.
  • Test and learn approach introducing new/innovative digital acquisition methods, both within existing and in new channels
  • Optimize and report on campaign performance
  • Understand and work to the digital acquisition marketing budgets for brands
  • Update wider digital team on areas of digital marketing best practice as appropriate
  • Coordinate local market trading stance and execution across digital marketing channels globally
  • Localize channel approach based on day to day market observations
  • Identify key performance levers for each channel, sharing learning’s across internal teams and external agencies
  • Assist in assets and campaign requirements to Design and Development teams or agencies – assist in end to end sign off process, liaising with digital agencies
  • Maintain and develop key relationships across internal teams: Content, Design, Retention/CRM, PR, Merchandising and Development
  • Traffic and conversion rates will be key measurables

The role is based in Hammersmith, London however, global travel may be required.


Core Competencies:

Be the company expert on Customer Acquisition and head up creating and driving digital acquisition strategy across all platforms (mobile/tablet/desktop)


  • Understanding of key marketing metrics including ROI / CPA / LTV and ROAS
  • Help build and innovate operational frameworks to scale capabilities
  • Monitor, research and develop the customer acquisition function within the D2C business
  • Motivate and support a wide range of local brand, category and geographical cluster teams
  • Interested in trends and best practices in digital marketing with a good knowledge
  • Commercially savvy, inquisitive and motivated to understand the brand customers behavior
  • Willing to adapt, embrace new challenges and continually improve as well as share knowledge to others
  • Ability to work well under pressure and maintain close attention to detail
  • Positively impact and influence internal stakeholders and external partners
  • Grow the awareness and benefits of well deployed eCommerce within RB globally
  • Work on financial budgets for spend
  • Inspire and coach others on the best practice techniques and tools.


Is this You?


In Return RB offer very competitive salaries with excellent benefits and the chance to progress your career within a truly Global organisation.

  • Direct digital acquisition experience with PPC campaign management, reporting and analytics.
  • Experience in direct Social Media channel targeting including Facebook/Instagram
  • D2C experience with an emphasis on B2C or D2C (direct to consumer).
  • Have been responsible for managing and executing all aspects of customer acquisition
  • Experience across other digital acquisition channels, e.g. SEO, Affiliate, Email, Retargeting, Display (although experience in all of these digital marketing channels is not required)
  • Experience in working with agencies and third party suppliers and assessing capabilities against costs


RB is different: ‘good enough’ isn’t good enough here.

RB is the world's leading consumer health and hygiene company, We work with the best people to challenge conventional thinking and keep giving people innovative solutions for healthier lives and happier homes, through our brands like Nurofen, Strepsils, Mucinex, Dettol, Lysol, Finish and Vanish. 


Apply Now for a chance to really change the game!

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